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Dorqa vs Ahrefs

Ahrefs has the better link index, the deeper keyword data and the bigger crawl. Dorqa covers answer engines, trends, audience, local and video in one subscription. They are not really the same product, so here is which one fits which job.

Prices are entry tiers, checked 8 August 2026. Verify on the vendor's own page.

Choose Dorqa if

You are a freelancer or small agency covering answer engines, trends, audience, local and video across several clients, and you would rather pay for one subscription than five.

Choose Ahrefs if

Backlink analysis is the core of your work, or you crawl sites with tens of thousands of pages.

Side by side

Where each one actually wins

Dorqa Pro
Ahrefs Lite
Backlink index
Via DataForSEO
Own crawler, one of the largest link indexes in the industry
AHREFS
Keyword database
Via DataForSEO, sufficient for client work
Larger database, deeper history. Lite tracks 750 keywords and holds 6 months of history
AHREFS
Site crawl scale
Suited to client sites
Lite allows 25,000 pages per project and 100,000 crawl credits a month
AHREFS
AI visibility
Queries the engines live per platform and market, with the source and date printed on every result
Brand Radar, included from Lite: 5 tracked prompts and 150 checks a month. More checks are a separate purchase from $50/mo
DIFFERENT
Local SEO
Competitor gaps and GBP completeness, with unverifiable fields declared
GBP Monitor, in beta at the time of writing
DIFFERENT
Trend scoring
Topics scored daily on five weighted components, with the weights and the source coverage printed
Not a trend product
DORQA
Audience data
Concentration and over-index against base population
Not an audience product
DORQA
YouTube
Audit any video or channel
Not a YouTube product
DORQA
API and MCP
No public API yet
Direct API and an MCP server from Lite upward
AHREFS
Maturity
Early product, small user base
Established, large ecosystem, mature API, Academy
AHREFS
The other side of it

Where Dorqa is the better choice

Same standard as the section below. These are claims about what Dorqa does that this tool does not, not claims about being better overall.

Six layers on one project, not one

Ahrefs Lite covers SEO. It does not cover audience research, trend scoring, local competitive data or video, and freelancers buy those separately. That is the whole argument, and it is about scope rather than quality.

AEO without a prompt allowance

Ahrefs gives you 5 tracked prompts and 150 checks a month on Lite, then sells more in packages. Dorqa queries the engines and prints the collection date on every result, so there is no monthly budget to ration.

Every number shows its working

Source counts on trend rows, the division behind a percentage, and the fields a data source could not verify. Ahrefs is a bigger dataset; this is a different discipline about what gets disclosed.

The price is the tier they recommend to you

Dorqa Pro is $79. Ahrefs Lite is $129, and Ahrefs itself describes Standard at $249 as the plan for freelance SEOs and consultants.

Be clear about this

Where Ahrefs is the better tool

If any of the following is the centre of your work, buy Ahrefs. We would rather tell you now than take a month's subscription and have you find out.

The link index, and it is not close

Ahrefs runs its own crawler and has done for over a decade. If backlink analysis is the core of your work, that index is the product and Dorqa does not replace it. Dorqa sources link data from DataForSEO, which is fine for client reporting and is not the same thing.

Keyword depth, history and crawl scale

Lite alone tracks 750 keywords, holds 6 months of history and allows 25,000 pages per project on 100,000 crawl credits a month. Higher tiers go to 5 years and 250,000 pages. For anything that depends on looking backwards or crawling deep, Ahrefs has more of it.

They ship AI visibility too, from the entry plan

Brand Radar is included from Lite, not sold separately. It is a real product with a real index behind it. The honest difference is shape, not presence: Ahrefs gives you a fixed allowance of tracked prompts and sells more checks in packages, where Dorqa queries live and prints the collection date on each result.

A public API, an MCP server, and a decade of ecosystem

Direct API access and an MCP server from Lite upward, plus Looker Studio integration, Ahrefs Academy, and years of people writing about how to use all of it. Dorqa has no public API yet and a small user base. Pretending otherwise on a page like this would be the first thing a reader caught.

Be fair about the tier

Ahrefs says the freelance plan is $249, not $129

Their pricing page describes Lite as being for small businesses and personal projects, and Standard as perfect for freelance SEOs and marketing consultants. We compare against Lite throughout this page because it is the cheaper comparison and the harder one for us to win. If you are the person Ahrefs is describing, the number to compare is $249.

Ahrefs plans
Ahrefs FreeFreeData on your own site
Starter$29See what people search, spy on competitors
Lite$129Ahrefs' words: small businesses and personal projects
Standard$249Ahrefs' words: perfect for freelance SEOs and consultants
Advanced$449Lean in-house marketing teams
Enterprise$1,499Annual commitment required

Descriptions are the vendor's own, read from their pricing page.

What $129 Lite includes
Tracked AI prompts5
Brand Radar checks/mo150
Tracked keywords750
Historical data6 months
Max pages per project25,000
Projects5
The money

It is a bundling argument, not a better-than argument

Ahrefs Lite does not cover audience research, trend scoring, local competitive data or video. Most freelancers end up buying those separately. That is the comparison that matters, and it is the one below.

What the stack costs
Ahrefs Lite$129
SparkToro Personal$50
Exploding Topics Investor$99
BrightLocal Track$41
TubeBuddy Legend$15
Total$334/mo
What Dorqa costs
$79/mo
Dorqa Pro, all six layers
$255/mo you stop paying
What that actually is, by name
Site Performance
Site Audit, Position Tracking, Organic Performance
Keyword Research
Keyword Overview, Keyword Explorer
Competitive Analysis
Domain Overview, Organic Rankings, Top Pages, Compare Domains, Keyword Gap, Backlink Gap
Link Building
Backlinks Overview, Referring Domains, Backlink Profile, All Backlinks
AI Visibility
Overview, Search Console, AI Overview, AI Brand Mentions, Web Mentions, Prompt Tracker, Visibility Gap, AI Keywords

Every one of these is a separate screen in the app, on one project. 23 surfaces, named as they appear in the app.

Questions

Straight answers

Not on links. Ahrefs runs its own crawler and its link index is the reason most people pay for it; Dorqa sources backlink data from DataForSEO and does not pretend to match that. Dorqa replaces the situation where you pay for an SEO tool plus three or four smaller ones to cover trends, audience, local and video.

Yes, and it is included from the Lite plan rather than sold as an add-on. Brand Radar gives 5 tracked prompts and 150 checks a month on Lite, 10 and 300 on Standard, 20 and 600 on Advanced. Beyond that, extra checks are a separate purchase starting at $50 a month for 2,500. Anyone telling you the established SEO tools have not moved into AEO is describing last year.

Ahrefs describes Lite at $129 as being for small businesses and personal projects, and Standard at $249 as perfect for freelance SEOs and consultants. If you are a freelancer, Ahrefs' own recommendation for you is the $249 tier. There is also Starter at $29 and a free plan for your own site, both far more limited.

Scope for the money, and disclosure. One subscription covers AEO, trends, audience, local, video and SEO on the same project, and every panel prints where its number came from, when it was collected, and what it could not check. If links are the centre of your work, that argument does not apply to you and you should buy Ahrefs.

They were read directly from ahrefs.com/pricing on 8 August 2026. Both companies change pricing; check the vendor's own page before deciding on it.

Try it on a client you already have.

Free tier, no card. If Ahrefs is the right answer for your work, keep Ahrefs.